Research and Analysis Case Studies

Business Development Review for the STEAM Coast Trail

The STEAM Coast Trail aimed to build a network of multi-user paths around West Somerset.  With the early stages of funding for development of the Trail in place, there was a need to better understand and identify best practice in business engagement techniques, in order to facilitate the realisation of economic benefits.

The study explored two key questions:

  • What are the key cycling markets that could be exploited by the trail?
  • What constitutes best practice in terms of business engagement?

Answering these questions involved:

  • Desk research (literature and data analysis)
  • Interviews with local stakeholders to understand the West Somerset context
  • Interviews with representatives from other multi-use trails within the UK to identify best practice
  • Development of a business engagement plan for each key opportunity


Research and Analysis Case Studies

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